Roll risen dough into a 12×18 inch rectangle.
Spread softened butter over the dough. Sprinkle with brown sugar and cinnamon.
Spread cooled apple pie filling evenly on top.
Slice into 12 equal strips, roll tightly, and place in greased 9×13 dish.
Sprinkle a little extra cinnamon sugar in the bottom if desired for extra gooeyness.
Cover and let rise 30 minutes. Preheat oven to 350°F.
Optional: Pour ¼ cup heavy cream over the rolls before baking for extra softness.
Bake 20–25 minutes, until golden and set.